+ Expand · Go-to-Market
ICP definition, U.S. positioning, AI-driven outbound campaigns, and channel strategy — led by Mark Torok, co-founder of Mavon.ai and a decade-long B2B outbound specialist.
90-Day
Pipeline from zero
AI-Driven
Outbound at scale
What Go-to-Market Is
ATA builds the complete U.S. go-to-market infrastructure — ICP, positioning, outbound campaigns, CRM, and channel strategy — and runs it until the pipeline is live. Mark Torok leads GTM execution using the same AI-driven playbook he runs at Mavon.ai. Warm replies go directly to Michael Salomon for conversion. This is execution, not consulting.
U.S. ideal customer profile (ICP) definition
Messaging and positioning for U.S. buyers
Channel strategy (direct, reseller, partner)
Outbound email and LinkedIn campaign execution
CRM setup and pipeline infrastructure
PR and U.S. media strategy
Our Services
Every engagement covers all four pillars simultaneously — not sequentially. One general contractor, every layer running in parallel.
01
Pillar 01
The legal, financial, and operational base that makes U.S. presence real.
Legal and Entity
C-Corp/LLC, EIN, registered agent, contracts, and IP assignment.
Banking and Finance
Bank account, payments, bookkeeping, tax, and payroll setup.
Talent and Operations
U.S. executive hiring, HR infrastructure, and PEO/EOR setup.
02
Pillar 02
Regulatory frameworks and compliance programs your sector requires.
Regulatory
FedRAMP, SOC 2, HIPAA, NIST, ITAR, and state compliance programs.
Immigration
O-1, L-1, and E-2 visas and work permits for founders and key personnel.
Insurance and Risk
D&O, cyber liability, E&O, and general business insurance.
03
Pillar 03
The validators and relationships that make U.S. institutions trust you.
U.S. Readiness Board
Advisory board placements and credible U.S. market positioning.
Gov. Relations
Agency positioning (CISA, DoD, FinCEN) and federal policy navigation.
U.S. Country Manager
Named U.S. executive representative with in-market authority.
04
Pillar 04
The go-to-market infrastructure that converts presence into revenue.
Go-to-Market
Strategy, messaging, customer mapping, channels, and PR execution.
Fundraising Readiness
Cap table, financials, board governance, and investor materials.
Fundraising Strategy
U.S. investor targeting, warm introductions, and pitch positioning.
The Challenge
The U.S. market doesn't reward effort — it rewards fit. A pitch that isn't built for American buyers, a CRM that's empty on day one, and a channel strategy borrowed from the EU market are the three fastest ways to burn six months and half a million dollars without a signed contract.
Product descriptions that resonate with EU buyers read as technical and overly formal to U.S. enterprise buyers. The narrative needs to be rebuilt from first principles for the U.S. market — simpler, outcomes-focused, and ROI-led.
Your EU customer profile doesn't map directly to U.S. buyers. Company size, job title, buying process, and budget cycles all differ. Building the wrong U.S. ICP wastes 6 months of outbound effort.
Without an existing U.S. network, the first 90 days are cold. Structured outbound — sequenced emails, LinkedIn, and introductions — is the only way to build pipeline before a full sales team is in place.
Most international tech companies try to sell direct into the U.S. first. The faster path is often through system integrators, resellers, or channel partners who already have buyer relationships.
How ATA Delivers It
Mark Torok is a decade-long practitioner of B2B outbound and U.S. positioning, and co-founder of Mavon.ai. He runs GTM execution at scale — AI-driven campaigns, positioning audits, and channel strategy — and hands warm replies directly to Michael Salomon for conversion. The pipeline he builds for ATA clients is the same engine he runs for ATA itself.
What every flat-fee engagement includes
ICP Definition
U.S. buyer persona research, firmographic targeting, and account list building.
Messaging & Positioning
U.S. market narrative, value proposition, and competitive differentiation.
Channel Strategy
Direct sales, reseller, and partner channel identification and prioritization.
Outbound Campaigns
AI-driven email and LinkedIn sequences built on the Mavon.ai automation playbook.
CRM Infrastructure
HubSpot or Apollo setup, pipeline stages, and reporting dashboards.
PR & Media
U.S. press placement strategy and media relationship building for credibility and inbound.
Related Services
Get Started
One engagement. ICP to pipeline. AI-driven outbound built on the Mavon.ai playbook.
