American Tech Association

The full stack for
U.S. health tech
market entry.

HIPAA compliance, FDA clearance, and clinical credibility are prerequisites — not checkboxes. ATA gets you across every one of them.

HIPAAHITECHFDA 510(k)SaMDSOC 2

Why HealthTech companies get stuck at the U.S. border

U.S. healthcare is the most regulated market in the world. Every layer — from data handling to device clearance to reimbursement — requires specific U.S. expertise and relationships that foreign founders rarely have.

01

HIPAA & HITECH Compliance

Any product that touches protected health information must be HIPAA-compliant before a U.S. hospital or payer will speak to you. HITECH adds breach notification requirements most founders miss.

02

FDA Clearance Pathways

Software as a Medical Device (SaMD) and AI diagnostic tools require FDA 510(k) clearance or de novo authorization. This process takes 6–24 months and requires a U.S.-based regulatory contact.

03

Payer & Reimbursement Complexity

Getting covered by Medicare, Medicaid, or private payers is its own multi-year process. Without a reimbursement strategy, enterprise health system sales stall at procurement.

04

No Clinical Credibility

U.S. health systems require peer-reviewed evidence, U.S. clinical references, and local clinical advisors before evaluating a foreign vendor — especially for anything AI-powered.

Compliance-First Entry for Health Technology

ATA delivers the full regulatory and commercial infrastructure for HealthTech entry. We work with FDA regulatory consultants, healthcare attorneys, and clinical advisors to get you HIPAA-compliant, FDA-cleared, and in front of the right health system buyers.

From SBIR/STTR grants to VA and CMS contracting, we also open the government health procurement pathway — one of the largest and most accessible markets for innovative health technology.

Regulatory

HIPAA, HITECH, FDA 510(k)/de novo, SaMD, state health regulations

Legal & Entity

C-Corp/LLC, BAA templates, IP protection, data processing agreements

Gov. Procurement

VA, NIH, CMS contracting, SBIR/STTR programs

Credibility

Clinical advisory board placements, health system associations

Insurance & Risk

Medical malpractice, cyber liability, E&O for health products

Go-to-Market

Health system sales strategy, buyer mapping, reimbursement narrative

The frameworks ATA navigates for you

HIPAA

Health Insurance Portability and Accountability Act

The federal standard for protected health information. Any product that creates, receives, maintains, or transmits PHI on behalf of a covered entity requires HIPAA compliance — including Business Associate Agreements (BAAs) with every partner in the data chain.

HITECH

Health Information Technology for Economic and Clinical Health Act

Extends HIPAA obligations to business associates and subcontractors. Adds mandatory breach notification requirements. Significantly increases civil and criminal penalties. Most foreign founders underestimate its reach.

FDA 510(k)

Premarket Notification

Required for medical devices and Software as a Medical Device (SaMD) that are substantially equivalent to a legally marketed predicate device. Review takes 3–12 months. Missing this classification is a compliance violation, not just a delay.

SaMD

Software as a Medical Device

International framework adopted by the FDA for classifying clinical decision support and diagnostic software. Determines whether your AI product is regulated as a medical device — and which FDA pathway applies.

SOC 2

System and Organization Controls 2

The standard security and compliance framework required by health system procurement teams. Type II certification signals operational security maturity. Required for enterprise health system sales in most cases.

CMS

Centers for Medicare & Medicaid Services

Administers Medicare and Medicaid reimbursement. Getting your product covered requires a reimbursement code (CPT or HCPCS), coverage determination, and payment rate negotiation — a multi-year process that must be started early.

Ready to enter the U.S. healthcare market?

HIPAA-compliant. FDA pathway clear. Clinical credibility built. One engagement.