+ Use Case · Government Relations
Korean Government
Delegation at CES.
ATA presented U.S. market entry strategy to the Korean Government technology delegation at CES in Las Vegas — bringing three senior partners to the stage.
+ Use Case · Government Relations
ATA presented U.S. market entry strategy to the Korean Government technology delegation at CES in Las Vegas — bringing three senior partners to the stage.
The Engagement
ATA was selected to present to the Korean Government's official technology delegation at the Consumer Electronics Show (CES) in Las Vegas. The delegation comprised senior government officials and technology company executives exploring pathways for Korean companies to expand into the U.S. market.
Three ATA general partners took the stage to walk through the realities of U.S. market entry — the regulatory layers, the credibility barriers, the commercial infrastructure required — and how ATA executes across all of them for international tech companies.
The session covered the full 12-layer framework: from legal entity formation and banking setup to go-to-market strategy, government relations, and the U.S. credibility infrastructure that regulators and institutional buyers require before a company is considered a serious market participant.
Consumer Electronics Show (CES)
Las Vegas, Nevada
Government delegation briefing & stage presentation
U.S. market entry for Korean technology companies
ATA Partners on Stage
Credibility & Strategy
Presented on U.S. credibility infrastructure, government relations, and how regulatory relationships are built at the federal level.
Attorney General of Utah (longest-serving in state history) · White House Advisor · UC Berkeley Law
Legal & Entity Strategy
Walked through the legal and entity formation layers — C-Corp structure, EIN, registered agent, and the U.S. contracting framework.
28 years in legal practice · Entity formation, CFIUS, and strategic business counsel
U.S. In-Market Execution
Covered the commercial and operational layers — what "operational" actually means in the U.S. context, and how ATA executes in-market on behalf of clients.
Named U.S. executive representative · In-market strategic authority
What Was Covered
The presentation went beyond the basics — covering the systemic barriers that Korean technology companies face when entering the U.S. and how ATA's 12-layer framework addresses every one of them.
Legal entity formation and U.S. banking infrastructure
CFIUS and foreign investment review for Korean companies
U.S. credibility: advisory boards, government relations, country manager
Go-to-market strategy for regulated U.S. sectors
Fundraising readiness for U.S. institutional investors
The difference between landing programs and real market execution
Why ATA
“Korean companies don't need another accelerator or landing desk. They need a senior team that can execute every layer of U.S. entry — legal, regulatory, commercial, and credibility — in parallel.”
ATA was invited to present because of the depth of its operational model — not as a consulting firm, but as a general contractor that delivers across all 12 layers of U.S. market entry under a single fixed-fee engagement.
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